It will take me a while to get rolling, but this blog will serve as an outlet for my thoughts on the business of NASCAR. Most of the focus will be on marketing, promotion and trying to figure out how to measure ROI for sponsors. Enjoy!
P.S. Go here for a lengthy read on Nextel's newspaper coverage one year before and after becoming NASCAR's primary sponsor. There's a PDF you can open at the bottom of the page.
Thursday, March 22, 2007
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